13 Nov Marketing Senior Manager – Ref. 2430
Company
- The company is an Iberian investor, asset manager and developer in the real estate market. They focus on development through their residential construction brands for sale and residential construction for rent.
- Role Overview:
This position is responsible for developing, executing, and managing comprehensive marketing campaigns to effectively position real estate projects in the market, generate quality leads, and support conversion efforts. The Senior Marketing Executive will work closely with the development manager and brokers teams to ensure marketing and sales strategies are aligned and optimized for success. Additionally, the role will involve detailed performance tracking and reporting, leveraging data to drive continuous improvements and meet key performance indicators (KPIs).
Responsibilities:
- 1. Project Positioning and Campaign Execution:
• Lead the launch and positioning of each real estate project to reach targeted demographics effectively.
• Develop integrated marketing plans (on line and off line) and content marketing strategies to drive brand awareness and engagement.
• Manage the implementation of paid advertising campaigns, including budget management and return on investment analysis.
2. Digital Lead Generation and Conversion:
• Develop and execute digital strategies designed to generate high-quality leads, with an emphasis on email marketing, social media outreach, search engine marketing, and content optimization.
• Implement CRM strategies to nurture leads through the sales funnel, working closely with the project manager to improve conversion rates and ensure lead management aligns with project goals.
3. Collaboration with Project Manager:
• Maintain close alignment with the PM of each project, ensuring marketing efforts support and enhance sales objectives and the MKT budget.
• Share data insights and work collaboratively with the brokers teams to optimize lead handling and improve customer journey efficiencies.
Requirements
- Proven experience in digital marketing, preferably within the real estate industry.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in marketing and analytics tools (e.g., Google Analytics, CRM systems).
- Demonstrated ability to work collaboratively with cross-functional teams
- English Level: C1
- Bachelor’s degree in one of the following fields:
- Real Estate/Managemen
- Marketing
- Business and Technology
- Referencia 2430
- Madrid
- Presencial y Teletrabajo
- Jornada completa
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